Social Computing - Positive Impact on Business Environment
Social computing is about enabling, encouraging and capturing the often unstructured interactions between individuals. These interactions and the individuals involved are the essence of communities and their diversity; depth and reach are the measure of how vibrant and dynamic those communities are
Humans need to communicate, to socialize, to belong to communities, and to be recognized and respected by other community members. This has enabled communities to break the previous constraints of geography and become global in their reach and influence.
The concept of social computing support large-scale collaboration in virtual environments which can create a new social dimension or extend social interaction among loosely connected participants, provide the means for interaction and information sharing, and allow social patterns to emerge and evolve.
Internally the social computing improve communications, enhance collaboration and encourage innovation throughout the organization whereas externally, social computing supports deeper, more mutually supportive enterprise relationships by involving customers and suppliers in similar ways at every stage of a business life cycle from design, through development and production, to marketing and sales, to customer service and support.
Social computing also has significant challenges lie ahead for business leadership. With a culture that depends on control and security to protect information, the freedom inherent in social computing will be especially challenging to information security officers and others inside the enterprise responsible for sensitive information or compliance.
Social computing is the way people use technology to interact and create communities, and although we believe that these behavioral trends will affect all elements of society and all enterprises (public and private) in all geographies and markets, cultural, historical, geographical and industry norms and behaviors will influence the extent, manifestation and speed of change.
Social computing is intricately linked to the emergence of Web 2.0 to help meet the demand of individuals to engage more effectively, and as these tools develop, they are entering the enterprise environment via a multitude of formal and informal routes. This is a trend that is in its early stages, will develop quickly and evolve substantially
IBM supports open dialogue and the exchange of ideas
IBM regards blogs and other forms of online discourse as primarily a form of communication and relationship among individuals. When the company wishes to communicate publicly as a company whether to the marketplace or to the general public—it has well established means to do so. Only those officially designated by IBM have the authorization to speak on behalf of the company.
However, IBM believes in dialogue among IBMers and with our partners, clients, members of the many communities in which we participate and the general public. Such dialogue is inherent in our business model of innovation, and in our commitment to the development of open standards. We believe that IBMers can both derive and provide important benefits from exchanges of perspective.
Similarly Connectbeam and Intel Corporation has entered a joint agreement to market Connectbeam’s Social Software Applications Appliance for the enterprise. Connectbeam’s social software application is packaged as a turnkey appliance that brings the information-sharing, collaboration and ease of use of sites like MySpace and del.icio.us to the daily workflow of businesses in a secure and scalable environment.
The Connectbeam Appliance helps workers locate relevant sources of information, and discover and connect with knowledgeable workers, enabling them to build dynamic social networks of fellow employees.
Hence, the Benefits of Social Computing are-
• Better innovation
• Increased worker knowledge
• Improved productivity
• Higher revenues
• Lower IT investment and support costs
• Better customer service/satisfaction
• Enhanced recruiting and retention
• Improved communication
June 26th, 2009 at 7:38 am
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